While walking into the kitchen as another commercial break began during a 10.30PM Seinfeld rerun on KCPO 13 earlier tonight, I thought I heard something and ran back to the TV. (I am not the first not the last to say this, but some of those Seinfeld episodes are just fucking GENIUS).

At first I thought it was an SNL-type commercial parody, but, no, there it was – a pretty, short-cropped brunette in her mid-30, talking, proudly, about how she has not had an outbreak of vaginal herpes in over six months. I watched, semi-stunned, for about 10-15 seconds before I finished my trip to the kitchen, only to hear the usual voice-over relating all the possible side-effects to the V-something named drug.

Seinfeld is about the only non-PBS TV I watch these days, so maybe these commercials are a common sight. I do not know. Just, somehow, it seemed a tad too much, even in the age of SuperBowl broadcasts full of Viagra ads (which we have all gotten used to).